Data.WorksVisualization & Business Intelligence

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Visualization & Business Intelligence
  • What is Visualization & Business Intelligence?
  • Why adopt Visualization & Business Intelligence?
  • How does this work?

Typically, Visualizing is the process of transforming raw information clots into a visual form of representation, enabling better understanding and observation by the client viewer. In comparison, Business Intelligence refers to an aggregate concept covering the processes and methods of collecting, storing, and analyzing data from business operations or activities to optimize performance. It helps people make better and much more informed decisions on behalf of the company.

Having Tonnes of data is useless unless it’s been processed and sorted in a required form. Business Intelligence and Data Visualization can help companies simplify unprocessed datasets by putting relevant filters to sort out the information in question. It helps with data organization and allows companies to make better decisions by sharing present and historical data within their business context. It eminently helps in company evaluation and also monitoring one’s company standing concerning its fellow competitors.

Every business has some predetermined goals according to which it strives to survive. Achieving those goals effectively and efficiently needs proper tracking of progress. Such an analytical process provides extensive data that would need further analysis to draw inferences related to growth progress and answer a horizon of business questions. Inferences would raise the need for formulating a pathway to reach Entrepreneurial goals. Data visualization happens based on the data thus extracted from the entity’s activity.

Business Benefits of Visualization & Business Intelligence

Business Intelligence and Data Visualization usually are complementary to each other. Visually presenting data makes it easier for the user to access and comprehend the statistics thus mentioned. It helps the client organizations to make more decisions based on those datasets. These datasets also show the company's lacking areas and any deviations in the business processes. It thus enables proper data usage to drive necessary organizational operations changes, eliminates inefficiencies, and quickly adapts to market changes.

Not only does business intelligence provide data soring and proper warehousing, but it also allows you to perform real-time comparisons of current to historical figures to track organizational performance and goal tracking.


A visual representation of data allows comparison of data in a very user-friendly manner.

Performance Tracker

Comparison between datasets of the present as well as historical scenarios makes performance assessment much easier.

Quicker Decisions

Visual data provides information in an understandable form which helps management to make quicker decisions.

Well Organized

Faster data procurement reduces wait time to move on to other operational processes.

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