Journey from E-Commerce to Voice Commerce
With the advancement of voice technology, the era of search technology over the internet is also varying. Nowadays, people have already preferred to use voice search technology as their primary mode of doing online searches. Voice technology is already creating a lot of publicity that affects people’s attention. As a result, many of the online domains and industry niches implement it in their business model, like mobile development of eCommerce.The evolution of Voice technology affects many of the industries, includes Ecommerce as well.
What is Voice Commerce?
Voice Commerce is a modern concept of placing orders with your voice. With the help of Voice-Commerce, people can easily find the product online and also make orders and purchase it, by their sounds. All the shoppers require to find and buy anything online using voice commands is a virtual associate such as Amazon Alexa or Google Assistant and, obviously, a voice. With the help of voice assistants, online shopping becomes too quick and comfortable, and it can be done at any time during the day- no matter what, even if a person is working in the kitchen or somewhere else.
There are specific reasons which attract customers to voice shopping
- It is hands-free.
- Easy to access while doing other things.
- It is quicker to get responses and results.
Use of Voice Commerce
For using voice technology to make online purchasing, people need a smartphone or virtual assistant. The renowned brands of smart speakers like Amazon Echo-powered by the Alexa and Google Home by the Google Assistant use these voice-controlled virtual assistants.
We can use these voice assistants for multiple purposes involves-
- Listening to music
- Searching for specific data on any topic
- Performing a home automation function
Starbucks and Dominos are the companies that have started positioning their brands to use Alexa-powered devices to get orders from customers. Amazon is in a plan to make Alexa a large digital advertising business. The renowned ECommerce Companies are also in a queue to promote their products on the Echo devices, which are driven by the Alexa voice assistant. These companies are using the Alexa Platform to sell and market various products to their customers.
At present, customers are more focused on the selection of top result voice assistants where they do not require scrolling and reading the written suggestions. As a result, advertisers and brands also make their focused-on search placements on Alexa.
Voice Commerce by Stats
According to the study from Statista.com
- By 2020, 50% of all searches will be voice searches.
- In the US, around 13% of households owned a smart speaker, and it is assuming to be a significant rise of 55% by 2022.
According to Gartner
- The voice recognition market will be a $601 million industry by 2019.
- In 2018, there was an estimated figure of one billion voice searches per month.
- 54% of people put the voice-activated speakers in their living rooms, 22% in their bedrooms, while 24% in their kitchens.
- 72% of persons use voice-activated speakers as a part of their daily habits.
- 70.6% of Americans used an Amazon Echo, 23.8% used a Google Home.
Sales of Voice commerce touched $1.8 billion in the past year. It will reach an estimated figure of about $40 billion by 2022.
Amazon’s way of using Alexa Platform to get repeat orders
It is difficult for eCommerce companies to fascinate new customers due to the high cost of purchases from both paid and organic networks. To increase the repeat purchase, companies need to emphasize on the suitability or the comfort of the repeat order. According to research, there is a fall of 20-40% of e-commerce companies on average repeat purchase rates.
When the user gives a voice command to Alexa for placing the orders, Alexa searches for items from the order history. If an item is available, Alexa tells the item name and price of that item. Then, it will ask the user to confirm or cancel the order. Users can also cancel the order after placing it by giving the command to Alexa. Alexa asks either for the address or repeats the address on which order delivered. Alexa uses default shipping address and payment at the time of order.
As voice search data show, the development is being driven by faster acceptance by earlier users, but the old age group is making the evolution as well.Amongst all the other uses voice-enabled services are being put to, shopping is a range that offers a gigantic prospect for dealers.
If you’re impressed by the various uses of Amazon Alexa in business and want to give your business the touch of Voice, feel free to contact us, DataVizz – an Alexa Skill Development Company that aims to provide Voice Bot and ChatBot solutions to revolutionize the way businesses operate.